Posted by Flick in
Opinions on 04 30th, 2010 |
1 Comment
Apple Turns the Lights off Lala
I’m typing this article out on my Macbook, listening to my iPod Touch. Yes, I’m a fan of the Mac OS and I’ve been a user of their products for over ten years. But I haven’t been very happy with Apple lately surrounding their conflict with Adobe. Today’s news about Lala has felt like an insult to fans of music.
Lala was a music locker where you could upload your music and stream your playlist anywhere. It was the best implementation of “music in the cloud” that we’ve yet seen. What was especially appealing to the music consumer was the option of purchasing “web songs” and “web albums,” and you could add them to your online music library (but not download them) for a great price: .10 cents per song.
When Apple bought Lala we suspected that they were going to release an online iTunes. But what we weren’t sure if Apple would continue the web song distribution. Today, it became apparent that they’re going to end the web songs, though we still expect Apple to announce “iTunes in the cloud” in June, since Lala closes on May 31st and Apple’s WWDC will be held a week later.
Anyone that has purchased web songs will be given a refund as iTunes credit, revealing that Apple is not interested in non-downloadable music. This is a really bad deal for the Lala music consumer, such as myself. I’ll break this down:
I’ve purchased 64 web albums on Lala, and a total of 642 web songs (most of them making up the 64 web albums). I bought all of these 642 songs for .10 cents per song, spending $64.20. If Apple credits me with $64.20 in my iTunes account, I’ll only be able to purchase 81 songs at .79 cents per mp3. Apple is ripping me off, since they’re shorting me 561 songs!
First, I never purchase music on iTunes. Never. I think they’re over priced, and I don’t like the fact that you can never download your purchased music more than once. I do use iTunes and appreciate their platform, but I don’t want iTunes credit. I want my music!
I’m also frustrated with this move, as a music blogger. I have occasionally posted a Lala song, album or playlist on my site so you can listen to it, and this means that any blogger that has done the same will need to find other ways to post media (besides direct downloads). Lala was gaining ground, via Billboard, Pitchfork and Google, and we’ll miss seeing their healthy competition with Apple.
I’ll close this by saying that I am hopeful that Apple will extend Lala’s technology by introducing iTunes in the Cloud in June. Apple is finishing a 500,000 square foot data center facility, and I highly suspect that it’s going to be for iTunes Cloud, ahead of Google’s Chrome OS, which will be a cloud-based operating system. Adding to the suspicion, an AP article quotes Rich Miller, editor of Data Center Knowledge, “Only about a dozen data centers in the world are larger than the 500,000-square-foot facility Apple has under construction.”
They’re going to announce something big in June, and I would place my $64.20 that it’s for iTunes Cloud. I just wish they wouldn’t have killed the web song.