Uniform Motion: animated
Click on the image for the animation
I wrote about Uniform Motion recently, praising their approach of mixing forms of media… by creating animated videos for their songs or projecting live sketches as Renaud Forestié, a graphic designer, reacts to the performance. They believe in this approach to the point of considering Renaud the other-half of the duo even though he doesn’t contribute musically.
With all this said, Uniform Motion created a highly entertaining flash animation that blew our minds. Mute layers of the music (drums, vocals, guitar) and notice how the guitarist’s arm stops strumming? Not only is this a fun and interactive way to promote the band, it’s a perfect tool for spreading their new album, Life, virally. Adding to the viral appeal, you can have the animated Renaud write a message on the screen when you email it to your friend. This is brilliant.
Note: Since the music starts automatically, we decided to take a screenshot and provide a link to the animation. But please check it out!
Listen: Uniform Motion – Roll Over
Interact: Uniform Motion animation
Grab: Uniform Motion on Bandcamp