Radiohead: 1010101010

Posted by Flick in Opinions on 10 10th, 2007 | View Comments

Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable from a rumored ten servers.

In September, Radiohead began to send nine cryptic messages to their fans. One image was titled Xendless Xurbia, with hundreds of white arrows pointing up, each with a black arrow pointing down. Coincidentally, one of Radiohead‘s new songs is called Down Is The New Up. Interestingly enough, X is the Roman Numeral for ten. The tenth cryptic message will be posted today, October 10.

Piecing things together, one message was translated as meaning:

YES
WE ARE
STILL
ALIVE
BLINK YOUR EYES
ONE FOR YES
TWO FOR NO
CODE
CODE
CODE

XENDLESS

What is with the emphasis of ten? Consider that it is in reference to binary code, 1010101010. ‘Endless urbia’ being stuck in binary code. With all the changes going on around us in this world, we are caught in binary code.

As fans huddled around their terminals waiting for their email code to download In Rainbows, 12am came without a link to the album. But then at 7am fans received the email with a link to download In Rainbows, listening and chatting with their friends online about the songs.

Note: The working title for OK Computer was Zeros and Ones.

Radiohead – All I Need

February 18, 2011 -- Thom Yorke: If you think this is everything, you’re wrong.
September 19, 2010 -- Radiohead Discusses the Release of Their New Album
May 20, 2009 -- Gareth Pearson covers Radiohead
November 30, 2008 -- From The Basement: Second Series begins December 3
October 20, 2007 -- Radiohead: 01 and 10

http://www.loudersoft.com/2007/10/10/radiohead-1010101010/ Loudersoft – A Lost Tricycle In A Ten-Speed World. » Blog Archive » Radiohead: 1010101010

[...] which consists of ten letters, has ten tracks, and would be downloadable for a rumored ten servers.read more | digg story | Permanent Link to This Post [...]
http://www.loudersoft.com/2007/10/10/10-10-10-10-10/ Loudersoft – A Lost Tricycle In A Ten-Speed World. » Blog Archive » 10 10 10 10 10

[...] which consists of ten letters, has ten tracks, and would be downloadable for a rumored ten servers.read more | digg story | Permanent Link to This Post [...]
the puzzler

Wow, this review was very cool. 10 Our new favourite number
thom yorke’s crying children

shame on you for posting MP3s from this album. it’s pathetic because you’re only doing it for hype machine hits. radiohead has set up a social experiment of sorts, and what you’re doing is fucking with it.

seriously, not cool.
http://freetube.110mb.com Watch TV

Very interesting, sorta a psychosocial analysis of their fans.
tyom yorke’s lauging ass

hmmm they set up a social experiment of sorts…..??

jeeze too bad experiments dont allow for variables and unknowns….
http://www.boredvisitors.com Hoi

the album is pretty rad
Justin

to: thom yorke’s crying children

Really if you think it is a social social experiemnt, then he has done nothing wrong at all by seting up a mirror. he is part of socity, thus that is what to be expected.
Mike

And In Rainbows recieves a 10 out of 10.
http://www.myspace.com/waynetedwards Wayne Edwards

Well being that the album is not requiring you pay for it. A fan of the music or someone who would like to sample it has the ability now to download the album.

At the same time now you’re giving them free publicity by distributing this album, which may lead to people actually wanting to buy the boxed set deal as well and maybe even a hard copy of the disc at a later date if it does get published.

Mainly for nostalgia purposes who knows. Radiohead fans will pay money regardless.

I personally am not going to divulge how much I paid for the album but I think there is no harm in sharing the music or providing a preview “a taste” of what you can expect to hear.

I plan on putting up a jukebox on my page as soon as I get the album for my visitors to check out and then I’ll throw up a link to the website so they can download the album too.

It’s the least I think as a fan that I can do for one of my favorite bands…

Try not to be such a retard and elitist fan buddy.
(directed towards : thom yorke’s crying children)
Fred

How in the world can you say OK Computer shocked the world 10 years ago? You mean because music fans who actually like the song Creep were hoping for more, but instead were presented with an hour of experimental rubbish? OK, then I agree.

Furthermore that track you posted is a perfect example of more such dreck from the same group. Nonetheless I vehemently support their efforts to rid the world of the horrid big-name labels, I just wish I actually liked their music.
brian

great fucking album
matt

Also, on the http://www.inrainbows.com website, there are 10 pictures. If you go to http://www.inrainbows.com/Content/Picture01.jpg, then http://www.inrainbows.com/Content/Picture02.jpg and so on, you can retrieve each picture. I’m using each picture as cover art in iTunes and on my iPod, each picture corresponding to one track.
http://www.vwfixx.com Chris

Spectacular Album, well worth the wait. Interesting, social experiment. I hope people are actually paying them for their music as I did. Name your own price, isn’t it essentially an extension of the honor system?
http://music.topdiggnews.com/2007/10/10/radiohead-1010101010/ Music top DIGG news » Radiohead: 1010101010

[...] read more | digg story [...]
ajazzscientist

the numerical value of “rainbows” = 101. Nicely Done
http://urbanwanderers.blogspot.com Ben

I paid a pound XD
Free Love Freda

ajasscientist is right! All the letters add up to 101, the anagram of 10. Maybe Thom will tell us…

This is a great opus.
yourfakeplastclove

im sure considering we dont have to pay anything for the album “if we choose to” any way to listen to this album is just fine…and with the extreme traffic inrainbows.com is recieving…we might not be able to listen to this album for a few days…luckely ive found an online radiostation streaming the album…and attempting to get into inrainbows.com all day…with no luck…i hope the rumors of this album being released in stores as planned next year is still true
Paul

Maybe a stretch:
The album is 43 minutes, 38 seconds long (or 2,558 seconds). 8+10, 5+5 = 1010
Paul

Correction: 2558 seconds; 8+2, 5+5 = 1010
William Bown

This might be nothing at all or it might be something significant. I really don’t know. However when I woke up this morning Xfm radio said that the email link to the download was going to be released at 10am, although as with most other people it seems I got the email a little after 7am. Was this disinformation spread to the official media by Radiohead themselves?
John

Regarding the social experiment… if you honestly think this is fucking with the social experiment, you clearly have no idea how social experiments are run.

If you’re running a social experiment, what you’re looking for is how society reacts to something. If 10 people download the album and mirror it, and then the mirrors overtake the main site immediately, you’ve got your answer to your social experiment. That’s your result. That, quite obviously, is not what’s happening.
In science – a lack of an answer is still an answer. It’s research 101.

In s

There
http://searchroads.com/blog/2007/10/10/final-fantasy-8-lion-heart-wallpaper-radiohead-1010101010/ SearchRoads » final fantasy 8 lion heart wallpaper Radiohead: 1010101010

[...] has ten tracks, and would be downloadable for a rumored ten servers. final fantasy 8 yaoi doujinshiread more | digg [...]
professor cool guy

Dearest fred:

You probably made that comment specifically to get a rise out of someone, but here it is anyways:

OK Computer = an hour of experimental drivel? YOu are a retard. A full blown, down syndrome/autistic/quadrapelegic retard. That is all.

-Professor CoolGuy
Stan the Man

Re: Fred’s Comment:

Suck. Suck thine teenage thumb. For though ye may be toilet trained, thou still art dumb.
http://jonathon.swiftvideos.com/2007/10/10/radiohead-1010101010.html Jonathon Zone » Blog Archive » Radiohead: 1010101010

[...] which consists of ten letters, has ten tracks, and would be downloadable for a rumored ten servers.read more | digg [...]
http://loudersoft.com EJ

cant stop listening must stop cant stop must stop keep playing over and over and over and over oh so good
http://www.akkamsrazor.com/2007/10/10/daily-links-403/ Daily Links | Akkam’s Razor

[...] Radiohead: 1010101010 Ten years after OK Computer shocked the world, Radiohead is releasing In Rainbows on October 10 (10/10), announced 10-days before release. Incidentally, RAINBOWS is 10 letters long. (tags: culture music radiohead) [...]
rsowen

IR was originally rumored to be released at 10am
http://www.last.fm/user/champersnova/ Champersnova

This is about to be my 10th listen of the album by now. Thumbs up 10 times!
I’m probably one of the happiest people about this new album and the 1010101010 miracle, as it is also my birthday today, 10.10! This is the best present ever! 10 hails to Radiohead and oh Nigel Godrich!!!
huntingbearz

You can not expect anything short of genius from Radiohead.
Radiohead is doing their part to make the world a better place.
“Be the change you wish to see in the world.” Ghandi
kip

huntingbearz, i agree. feel the good vibes emanating from the beautiful ‘Reckoner’. Man, what a track, what a record.

I beat my best time in a hike today by 3 minutes; and I will tell you it was because I was concurrently absorbing this record’s deep soulful energy.
Bryce

Yes, they’re capable of producing crap, but name a great band that isn’t. I’ll happily wade though that crap to get to the brilliance that is Radiohead. And yeah, I’m willing to pay for it — I already did.
http://spenzod.com/2007/10/10/radiohead-1010101010/ Radiohead: 1010101010

[...] which consists of ten letters, has ten tracks, and would be downloadable for a rumored ten servers.read more | digg [...]
http://www.down10.com Down10

The number 10, eh? I’m rather partial to the number, myself, for my own reasons. It really is a nice, round number.
http://houbi.com/?p=59 houbi.com / blog » Getting Radiohead “In Rainbows”: .torrent, mp3-bloggers or the official site?

[...] up: mp3-blogs. Through some fine links such as here and here, I came to know of the service of music blog aggregator “elbo.ws”. On their radiohead [...]
j

such a good album, a real mix of all their past albums. if only it was their 10th album
Jonesey

Obviously they were hinting to Pitchfork what kind of grade they would like.

They really are irritating attention seekers – Thom Yorke is the Sting de nos jours…
Trent

I have to echo the sentiment that In Rainbows gets a 10 out of 10. From me, at least.
Travis

Fred:

Note that while OK Computer has reached numerous “Top 10 albums of its decade” lists, as far as I am aware Pablo Honey has reached none.

Not that it isn’t a brilliant album as well, but anyone can play guitar, as they say.
ruka

This number 10 thing is interesting. Maybe they are leaving secret notes and what they really trying to tell us is that Thom has died 10 years ago during the OK computer tour, but they had to go on, so they replaced him with a look-alike and sound-alike. And ever since Jonny writes all the songs. I don’t know… but maybe.
Fred

Dearest Prof Cool Guy,

You are entirely correct. I didn’t start out that way, I am pretty sure it was my endless attempts to understand Radiohead’s appeal by listening to their music over and over. Nonetheless, I am happy to see they attract open-minded fans such as yourself who can take a little criticism and respond with wit and charity.
http://www.seagurs.com/blog/?p=515 Pioneer on the Internet – Sean Gursky » Blog Entry » My Pot Of Gold

[...] Perhaps there is more to the digital, Wednesday release than meets the eye. On Tuesday an article appeared on Digg that analyzed the significance of the number ten and how it related to the band. Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable from a rumored ten servers. link [...]
Freds a dipshit

Freds a Dipshit
Jamie

The working title for OK Computer was Zeroes and Ones, which is another link to binary.
Simo

TY has plenty to say about 10 downing street.. maybe a link there?
http://streaksinthesky.wordpress.com/2007/10/16/in-rainbows/ In Rainbows « Streaks In The Sky

[...] Maar waarom de nadruk op het getal tien? Eenvoudig: het getal tien verwijst naar de binaire code, zijnde 101010. Zodoende kan ‘(X)endless (X)urbia’ dus opgevat worden als gevangen zitten in een binaire code. Aldus de complottheoristen van Puddelgum 2.0. [...]
http://www.psylosophy.com Tiago

Please, Radiohead guys, came to Portugal!!! I need to see a concert…
nosmo king

i spoke to thom about this. he said the meaning behind all of this is right in front of our faces, we’re just overlooking it. 01010111001010101110101010001010100101000010
http://www.matthewgood.org Mike MacKinnon

http://www.flickr.com/photo_zoom.gne?id=1490911788&size=o

Radiohead gives back hope to the universe
http://www.matthewgood.org Mike MacKinnon

OH yes does anyone know what an OK Computer is

Computer were to make our lives better and yet only more problems have been created since. It goes way further then this but in a nut shell its a good enough explanation.
http://puddlegum.net/radiohead-01-and-10/ » Radiohead: 01 and 10 :: Puddlegum ::

[...] first addressed the Binary Theory in Radiohead: 1010101010. Someone associated with Thom Yorke contacted Puddlegum, sharing Thom’s reaction to [...]
Jason

hey, I just googled 0101010101001010101010, which is the sequence of ok computer/in rainbows. This site came up: http://www.industriassafor.net/logo.swf does anyone have any idea?
http://www.cdbaby.com/esselfortium esselfortium

Jason: OH GOD I GOOGLED THE BINARY FOR “JASON” AND SOMETHING CAME UP IT MUST BE RELATED TO YOUR SECRET LIFE :OOOOO
http://www.nerdcore.de/wp/2007/10/23/radiohead-verschworungstheorie-wahnsinn-ok-in-computer-rainbows/ Nerdcore — Radiohead Verschwörungstheorie Wahnsinn: OK In Computer Rainbows

[...] of this is right in front of our faces, we’re just overlooking it. [Thom] has been expecting an article much like this one for a couple of years, as have I. But I’m willing to wager he’ll have fun [...]
http://musictrolleybus.com/2007/10/28/radiohead-1010101010/ Music TrollyeBus » Blog Archive » Radiohead: 1010101010

[...] read more | digg story [...]
http://www.myspace.com/girlwithgadgets junoXL5

HOLY THEORIES

If I were a chromosome X would indicate my sex – if I were a voter X would express my preference – If I were a lover X would send you a kiss – If I were an alphabet X would be my 24th letter – If I studied Geometry X would be the first coordinate – If I were a treasure hunter or a detective in a crime scene X would mark the spot – If I were a film censor I’d give your dirty, violent movie an X Rating – If I were an assassin X would have you in my sites – If I were a radiographer, I’d see right through you with me X-Rays – If I were a mathematician X would be the first unknown quantity – If I were illiterate X would mark my signature – If I were a teacher X would be the mark I’d give you for being wrong…..

This kind of limited thinking is so typical of earthling conspiracy theorists, in that the majority of their theories can be blown apart by simply applying some common sense to their outlandish claims, which have usually arisen from their exceedingly narrow, oft ill informed person centered view of the world. And whilst you are all caught up in the likes of this and are too busy to take a ‘real’ look around, you all completely fail to see the momentous conspiracy going on all the time, right under your noses…..

Take the ridiculous amount of store that was set in the ‘spooky’ way that all of the remaining metal girders from the fallen Twin Towers, were of the same length, pointing towards ‘explosions’ on each floor. These idiots have clearly never been on a building site in their lives – did they think that girders were hundreds of feet long, or notwithstanding that, surely they would realise that when any kind of structure comes under pressure, it’s most likely to break at the joints….. Anyway, I’m sure you catch my drift, and concede that your binary ‘theory’ is full of 0000000 wholes, and will now perhaps go and visit a lonely old person and make their day, instead of wasting anymore time on this matter – who knows what goes on inside the radioheads of popstars…..

JunoXL5 (ps – and just in case you were wondering, my name doesn’t mean juno65 or juno11 – the juno is after a Roland synthesiser, and the XL5 comes from the name of an American motor oil in the 1960’s, which was taken by filmmaker Gerry Anderson, and used in the title of his brilliant 60’s TV space puppet show, Fireball XL5 – there’s always at least 10 sides to every story)
http://deadairspace OK IN COMPUTER RAINBOWS

In Rainbows is one end of a spectrum and Ok Computer is the other end; where one ends, the other begins. One could look at this spetrum as being cyclical. In ‘Videotape’ the narrator is dead “at the pearly gates” while in ‘Airbag’ the narrator is “born again.” The lyrics on “15 Step” can be read in this light:

“How come I end up where I started
How come I end up where I went wrong
Won’t take my eyes off the ball again
You reel me out then you cut the string”
http://deadairspace I saw Rainbows in my/ok computer

In Rainbows is one end of a spectrum and Ok Computer is the other end; where one ends, the other begins. One could look at this spectrum as being cyclical. In ‘Videotape’ the narrator is dead “at the pearly gates” while in ‘Airbag’ the narrator is “born again.” The lyrics on “15 Step” can be read in this light:
“How come I end up where I started
How come I end up where I went wrong”–many people say that Bends is better and they “went wrong” with OK computer. Cutting the string, may be a reference to not using guitars. The subject of Track E/F in IR seems like the same subject of Track E/F in OC, but with a opposite/polar perspective. For instance, ‘Climbing up the Walls” talks about how living with someone can make one hate each other; the song is very dark and gloomy and is looking at living with someone through a bleak perspective. On the other hand, ‘House of Cards’ is bright and cheerful and happy, and the narrator is looking at the brighter side, saying “forget about” our flimsy notions and assumptions about each other, which are as weak as a house of cards, and as Tom would say it “shag.” ‘Fitter Happier’ and Faust Arp seem to compliment each other in a similar fashion.

–When you go to download “In Rainbows” from Radiohead’s web site, you are seeing rainbows—the design of the web page– inside your computer, literally if you have an I-MAC.
–Maybe they are also pointing out the irony of finding rainbows or looking for rainbows in “Ok Computer.” The album is dark and bleak and depressing. It is somewhat apocalyptic and shows the dearth of human-ity or the draining of humanity, and the void being filled by digital and phantom zeros and ones. This is the scene discribed in OC, but what we see are rainbows; we see the greatest album; we see something incredible; we keep asking for more of it. More OK Computer, more like Ok Computer. But, this time we get something completely different. We actually get rainbows—happy and bright and iridescent music—for a, click ok to proceed, computer.

Just my impression of what has been talked about, nothing more. However, I do not believe that the songs are suppose to be listened to in the manner described: OC Track 1, IR Track 1, OC Track 2,….and so on. Even though one can see that they can transition into one another, the overall mood and feel of the songs are completely different. If RH wanted us to listen to these albums in this manner, then the moods of the songs would flow with each other, or the moods would work with each other. Because, one would listen to an OC song and it will be so dark and then IN sounds so much more pleasing. Unless, they flow like a wave undilulating up and down (I know, wave of light, light is made up of rainbows, blah, blah,). I sure that there is a relationship between these two albums, a conceptual, lyrical, and musical. But I just don’t see or hear it being the splicing of the tracks. It just doesn’t work. Imagine RH listening to this splicing of track album. I think we try to find the easiest relationships and the moving tracks around is an easy thing to do. It’s not a bad start because it does highlight the fact that there is definitely
GEGE

OMG- GET A REAL HOBBIE
Jon

@ post #60
i like what you are saying…especially concerning the whole up and down, polar opposites. Light, which is composed of a spectrum [rainbow], travels in waves going from top to bottom in a cycle. computers which are programmed with binary go from 1 to 0 back to 1 in a cycle that looks like rubbish but makes sense, somewhat weak now that ive written it, but it made sense in me head. I know coincidences are ‘chosen’ to be seen, but what we have here is a highly intelligent group who takes their work rather seriously. Im not saying because of their education there MUST be a connection, but i would not completely dismiss the possibility of a connection between the two albums. i personally beleieve it is completely there
Jon

the question is what are we trying to find? im not so sure that a 22 song album is the treasure at the end of this rainbow…i dunno. but they were working on this album for quite a while, they mustve put much thought into completing this connection…the clues and hints are there. again, the question is, what are we looking for?
http://kognitiv.uib.no/?p=464 Kognitiv vitenskap » Blog Archive » The Radiohead TENspiracy

[...] http://puddlegum.net/radiohead-1010101010/ [...]
http://www.myspace.com/savetherealmusic Ed

COOL…
Will

101010, of course, being binary for 42.
Bill

Well, obiv
http://www.boingboing.net/2007/08/17/san-jose-semaphore-c.html Bill

Well, this is the sort of thing for which Thomas Pynchon and his novels are famous.
And obviously someone in the band is a fan of Pynchon’s work. After all, W.A.S.T.E. is the postal service in The Crying of Lot 49. And Radiohead’s online merchandise ordering system.

Recently, at the ZeroOne digital arts festival the San Jose Semaphore art piece was unveiled. It was a code not unlike those mysterious semaphore like messages put out by Radiohead before the release of In Rainbows. When the code was cracked it was revealed that the message was the entire text of The Crying of Lot 49.

http://www.boingboing.net/2007/08/17/san-jose-semaphore-c.html

Wasn’t some of OK Computer influenced by a visit to Palo Alto?

Also, of course, Pynchon’s other great and most famous work is the novel Gravity’s Rainbow.

More food for thought. Food for worms.
http://seresteros.com/neo/?p=1305 Seresteros » Blog Archive » 10

[...] uma teoria levantada pelo blog Puddlegum que, mais do que ser um disco obcecado com o número 10 (lançado 10 anos depois do OK Computer, com 10 canções, anunciado 10 dias depois de gravado e vend…), ele seria uma espécie de lado B do OK Computer. Na teoria do site, os dois discos podem ser [...]
Ron

And the only time I’ve seen RH perform “Creep” in the 8 concerts I’ve attended: 10/10/03 at Madison Square Garden.
Homesick Alien

Finally some educated thought about a modern piece of art. I’d like to thank each of you, even Fred, for having an opinion that doesn’t involve a sexual or visual based reference. I’m a little worn-out by the industry and its major supporters making a sonic experience more about the way someone looks than the way something sounds. Here’s to an intelligent group of people taking time to talk about the question at hand and not getting lost in their respective crotches.
As for sticking to the point, I think Thomas Pynchon does weigh heavily on Thom’s daily thinking so it makes sense to read into his works. After all, if you want to understand a serial killer what better place to start than “Catcher in the Rye”?
Jamey

the last song on disc 2 of in rainbows (4 minute warning) is 4 minutes and 6 seconds long, 4+6=10…there are 8 songs on the cd, and it is disc two, 8+2=10, or possibly the tracks MK1 and MK2 add up to the 2
http://www.nowmorefun.com Harrison

Now, the inevitable question: if terrorists didn’t cause 9/11, who did?
Remember that there are in fact two towers. Two minus one is one; one one – eleven; and there are nine members on Silverstein’s board of directors. That’s nine-one-one. Nine-eleven. And take 2 – 1 + 9/11 and you get 12, which leads us all to the mastermind of the 9/11 attacks. Kyle!
Twelve contains the numbers one and two, just like the toilet yesterday where somebody went number two instead of number one! And one and two with 911 and you get 914! Drop the 4 and it’s 91! Exactly the score Kyle got on his spelling test twelve days after 9/11!
Zak

Does anyone get reminded of “The Number 23″ by all this? You know, that shitty Jim Carrey movie that came out 2007.
DL

The OK Computer/IN Rainbows playlist fits perfectly as another alternate soundtrack to Wizard of OZ(ten letters). Same deal as Dark Side, start playlist precisely the split second after the third lion roar before the credits.
http://www.non-sterile.co.uk adex

just to add a little more numerological bollocks to the mix… someone up there noted [correctly] that ‘rainbows’ adds up to 101. in binary, 101 = 5 ie 1×4 + 1×1. the word ‘in’ has a numerical value of 23 – i should have spotted that because i’ve been obsessed by this number ever since i first read William Burroughs at a terrifyingly formative age… 2+3 = 5. 5+5=10

in classic numerology, 10 is equated with god – the one. all the possible names of god in the jewish torah always add up to one. in A Love Supreme, the John Coltrane Quartet incant the words 19 times. 1+9=10, 1+0=1. When Coltrane’s mother realised this, she couldn’t stop crying, because she saw it as an auger that her son was about to meet his maker. he did 19 months later.

if any of this means anything, especially if it means any members of Radiohead are about to carc it, i’ll be fookin gutted… P
http://online-television-network.com kelly

This album rocks. Great album
it’smadeofpeople!!

First of all I’ll just say oh crap I’d written out a long comment and I accidentally navigated away from the page.
So um, take two:

I’ve really enjoyed reading the comments here.
I love both OK Computer and In Rainbows, and I can see how the two could be connected.

I particularly liked the ‘I saw Rainbows in my/ok computer’ comment. I’d never thought about how a few tracks on the albums complement each other but with different points of view.
And I found interesting the statement that In Rainbows is kind of an ironic follow up to OK Computer, in that everyone sees OK as an amazing album and gets enjoyment from listening to it even though the album’s concept is quite dark, so RH are using In Rainbows to make a point of that.
I was dissapointed that the end of the comment seems to have been cut off.

As for the binary code/the number 10 theories, they were interesting, but some (namely adex, jamey, and ron’s) were verging a bit on the ridiculous. I get that radiohead are having fun with codes and the number 10 and that there’s some kind of experiment going on, but come on – do you really think they’d put that much work into organising and nutting out the secret codes supposedly hidden in the track numbers and length of the songs just to amuse themselves and a few (slighttly neurotic) fans? I think you are searching for things that aren’t really there, like, trying to find meanings in a bunch of really quite nonsensical patterns.

In Rainbows is an excellent album, and I’m glad Radiohead have added this little story on to it with the mysterious Xendless Xurbia posters and what not; it means we can listen to it with a more open mind and think a bit more, which is something a lot of people seem to be forgetting to do recently.
http://www.pochang.com/blog/?p=243 IN RAINBOWS « D小調

[...] 我之所以將Radiohead稱為一個品牌，實在是因為這個名字所代表的意義已經超過我們一般對於樂團的認知範疇。太多人說Radiohead被過度神化，但理性上來說你卻不得不佩服他們的行銷手法。就好像這次被許多媒體冠以「革命」的專輯發行方式，平心而論並不算真正的石破天驚。畢竟從Kid A開始，Radiohead的新專輯在發行前兩個月，mp3便會開始從不知名的地方開始在網路上散播已經是眾所皆知的事情。只是這一次他們抓回主導權，把原本的非法行為合法化。但如此簡單的轉念，就可以製造一個巨大的新聞價值，只能說Radiohead充分掌握了媒體和消費者的心理，甚至有說法是此舉為Radiohead闡述世界數位化的一部份。 [...]
http://www.greenplastic.com/2007/11/19/ed-and-thom-on-bbc-6-music-talk-about-in-rainbows-and-touring/ Ed and Thom on BBC 6 Music, talk about In Rainbows and touring

[...] – Thom talked about all the “mad theories on the net”, specifically about the theory of 10s. [...]
http://www.greenplastic.com/2007/10/10/what-a-day/ What a day — Green Plastic Radiohead

[...] what’s up with Radiohead and the number 10? Conspiracy theory or just plain [...]
http://audiblemusings.wordpress.com/2009/08/18/radiohead-conspiracy-theory-oink/ Radiohead Conspiracy Theory: "Oink" « Audible Musings

[...] first addressed the Binary Theory in Radiohead: 1010101010. Someone associated with Thom Yorke contacted Puddlegum, sharing Thom’s reaction to Puddlegum’s [...]
dave evans

KO the computer,

knock out the digital god,

worship the real one,yourself.

if you’re in a box watching a box,
you’re probably a box.
dave evans

the rainbow ‘is the light’ diffracted by the prism,
the logo for the secret underground movement scribbling
on toilet walls,isnt a horn,but the sun rising the beam,from the prisms beneath.
it doesnt matter how they trick you,only a few can walk through the fire,
most burn.
dave evans

Bill gates didn’t invent windows,xerox did.
The cia,have aleady said they started xerox.
You wouldn’t walk into the cia headquarters and use their computer,
to email your mother.
So why are you sitting on front of their box now?
because it’s your friend? or merely because you purchased it?

KO computer- just knock it out.
dave evans

101010
on
off
on
off
on
OFF

turn it OFF,

KO the com.

Turn UP the love.

Dont TURN on LOVE.

give yourself a hug

as you seem to have isolated yourself.

a minipigi is bread for experiments,

but they never get to tell how the experoment ends.

this product is not tested on humans,honest govn.

never take me alive!
Dave evans

Check your VU meter,

2010 321 0 3 X

x is the point of no return

when evil is UNLIKELY

to ever be overturned.

I guess UV blacklight

silly arses messing stuff up

sacrifices inside rockets

nonse

mr. Sandman dirtbags

yr mother?
dave evans

maybe X is the noise you hear, after jumping into a swimming pool holding a live microphone….Thom’s lucky to be alive, 3 cheers n a cherry ontop for Thom 8))
Adam W Owens

I’m a huge radiohead fan and was completely unaware of planned messages embedded within the music.

I will be less a fan if this is truly the case. It devalues the music itself. This is the fluff that folks use to cover up the void where substance is supposed to be. Radiohead’s music does not need this sort of distraction. We all find our own messages in art. The more we see truth, the more intimacy we share with it.
Adam W Owens

I’m a huge radiohead fan and was completely unaware of planned messages embedded within the music.

I will be less a fan if this is truly the case. It devalues the music itself. This is the fluff that folks use to cover up the void where substance is supposed to be. Radiohead’s music does not need this sort of distraction. We all find our own messages in art. The more we see truth, the more intimacy we share with it.
Guest

The answer to all of this is right in front of OUR faces.
Mbmirel83

Tell me this, why is it that 3 years before reading this blog, I slapped the sticker that came with the In Rainbows album ON my computer?!
Guest

If it was so well entwined in the actual music that it was indistinguishable from substance and a “huge radiohead fan” like yourself was “completely unaware of” it, how is it different from substance?
Guest

The answer to life, the universe and everything!

Get it?
Grandperson

how would you be less of a fan because the artist is putting messages FOR THE FANS TO FIND in their music? I personally became a bigger fan of Radiohead now because of the messages hidden there. It makes me want to figure out what the artists want us to hear.
Anonymous

Liking them less because of that makes you a really shitty fan.
Hewoah2

What is six times nine?
CEB

Olivier Messiaen had a big influence on Radiohead, and I wonder if the significance of this is related to the ten movements of ‘Turangalîla-Symphonie’
http://en.wikipedia.org/wiki/Turangal%C3%AEla-Symphonie
It seems pretty clear that KidA is structured based on this symphony, but I am not sure that the parallel extends to OK Computer and In Rainbows.
“derived from two Sanskrit words, turanga and lîla, which roughly translate into English as “love song and hymn of joy, time, movement, rhythm, life, and death”, and described the joy of Turangalîla as “superhuman, overflowing, dazzling and abandoned”
Nice summary of Radiohead music!
Fuck you

The message Thom York is trying to put out there is obviously way over your head anyway. Did you ever think that you should listen to others instead of being a self-absorbed asshole? Putting all that into the music requires intelligence and adds a level to the art that most cannot achieve. Don’t call yourself a Radiohead fan after a comment like that.
http://www.the-canvas-art-shop.co.uk/ canvas prints

What a load of old baloney.
Rj

Just to totally geek out/stretch: go get an ascii table: http://www.asciitable.com/. 8-bits to a byte –> it takes seven binary digits to specify a standard ascii character. chop up: 0101010101001010101010 to 0101010 1010010 1010101 0, dropping the last zero. In ASCII: * R U.

bd: http://www.mediafire.com/?d0kho0b3f980pfx...
Iam: Here you can find a list of the Best Music Blogs around (Mor...
A-ron: Hopefully the last 2 years have given you some time to take ...
6372K: It's a jigsaw falling into place! ...
L.A.: Think about it, it's not zombies in the literal sense. It's ...
Aaron Moore: Also supposed to have a "10" second crossfade between each t...

Radiohead: 1010101010

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