Ten years after OK Computer shocked the world, Radiohead released In Rainbows on October 10 (10/10). Though no one was expecting the album to be released until 2008, Radiohead announced In Rainbows just ten days in advance. In Rainbows, which consists of ten letters, has ten tracks, and would be downloadable from a rumored ten servers.
In September, Radiohead began to send nine cryptic messages to their fans. One image was titled Xendless Xurbia, with hundreds of white arrows pointing up, each with a black arrow pointing down. Coincidentally, one of Radiohead‘s new songs is called Down Is The New Up. Interestingly enough, X is the Roman Numeral for ten. The tenth cryptic message will be posted today, October 10.
Piecing things together, one message was translated as meaning:
BLINK YOUR EYES
ONE FOR YES
TWO FOR NO
What is with the emphasis of ten? Consider that it is in reference to binary code, 1010101010. ‘Endless urbia’ being stuck in binary code. With all the changes going on around us in this world, we are caught in binary code.
As fans huddled around their terminals waiting for their email code to download In Rainbows, 12am came without a link to the album. But then at 7am fans received the email with a link to download In Rainbows, listening and chatting with their friends online about the songs.
Note: The working title for OK Computer was Zeros and Ones.
Radiohead – All I Need