Paste Magazine: name your own price
Paste Magazine has taken the cue from the success of In Rainbows and is offering their magazine for a “name your own subscription price,” with a minimum of $1 to cover transaction fees. This offer begins today, October 29, and will continue for two weeks.
The typical subscription for Paste is $19.95 for one-year (11 issues), each magazine is packaged with a CD. The special “name your own price” campaign will also include CDs. Readers also have the option of ordering multiple subscriptions.
Anyone that willingly pays more than the regular $19.95 subscription will be “thanked in print, in a future magazine of Paste.”
“The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. ‘We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,’ explained PASTE President/Publisher Tim Regan-Porter. ‘While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,’ added Regan-Porter.”